AMC Networks International – Central and Northern Europe (AMCNI – CNE) has renewed a distribution agreement for Minimax with Telekom Romania.
As of 1 June, Telekom Romania’s basic channel package will feature the popular kids’ network.
Under the newly signed agreement, Minimax becomes available to nearly 85% of pay-TV subscribers in Romania. The channel, which expanded its airtime to a 24-hour service last year, celebrates its 20th anniversary this year and is seen in five languages in 11 European countries.
Balázs Hajós, Vice President of Affiliate Sales, AMCNI – CNE, commented: “This agreement builds on our long-term partnership with Telekom Romania by making our popular kids’ network Minimax available widely throughout the region. As AMCNI continues to expand our portfolio of diverse channels, we’re committed to offering premium content to attract and entertain audiences of all ages around the world.”
Andreas Elsner, Chief Commercial Officer, Residential Segment, Telekom Romania, said: “We are happy to announce that Minimax channel is now part of our TV grid, thus delivering on our promise to provide quality TV content and meet the consumer’s different needs and preferences. This gives us the opportunity, on Children’s Day, to offer children the Minimax experience, by exploring new worlds together with their favorite characters.”
