Ad-supported streaming service Pluto TV, recently acquired by Viacom, is strengthening its European distribution with launches on Amazon Fire TV devices and Amazon Fire Tablets in the UK, Germany and Austria.
Pluto TV’s thematically curated channels are now available on Amazon devices in all three markets. Inaddition, the OTT service is expanding it’s programming slate in Germany and Austria with the launch of three new branded channels: MTV Pluto TV, MTV Dating and MTV The Shores.
Pluto TV offers more than 50 channels in the UK and more than 20 in Germany and Austria.
“The launch of Pluto TV on Amazon streaming and mobile devices in Europe takes us one step closer to fulfilling our mission to entertain the planet. Our line-up of diverse, thematic channels and premium programming are a perfect match with Amazon’s vast and engaged customer base, especially now that in Germany and Austria we added Viacom content to our pipeline,” said Olivier Jollet, managing director of Europe at Pluto TV.
“Amazon’s advanced streaming technology and user-friendly interface makes it easy for audiences to discover Pluto TV and experience the ultimate TV-like lean back viewing experience on a leading OTT device. For brands, the benefit of advertising on Pluto TV is that it’s a high-quality, brand-safe environment.”