• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Mediavision: 10m streaming subscriptions in the Nordics

May 27, 2019 14.36 Europe/London By Broadband TV News Correspondent

Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis on the Nordic TV and video market.

An increasing number of consumers subscribe to SVOD and year-on-year the growth is 800 000 new subscribing households. Now, spring 2019, there are approx. 10 million streaming subscriptions in the Nordics, spread out over 5.8 million households. The growth is driven both by “stacking”, i.e. households signing up for an increasing number of services, and actors offering new packaging deals.

Subscription-based online video, SVOD, increases quickly in the Nordics. During spring 2019 the number of subscribing households has increased by 16 percent compared to the same period last year. This in turn translates to 800 000 additional subscribing households. In total 5.8 million households subscribe to at least one SVOD service, equivalent to a penetration of 52 percent of all Nordic households.

In conjunction with the increasing SVOD penetration, the number of subscriptions per household is also increasing (a phenomenon often called “stacking”). Nordic SVOD households subscribe to 1.7 services on average, which marks another significant increase year-on-year. Today, there are roughly 10 million SVOD subscriptions across the Nordic region.

Nordic households with at least one SVOD service, spring 2018 vs spring 2019 (000’)

The increasing number of subscriptions can partly be explained by new forms of service packaging. For instance, telecom operators offering streaming services bundled with traditional TV or broadband is becoming more common. Operators’ sales of so called buy-through streaming has increased significantly since last year.

“Revenues from streaming is growing across all Nordic markets, explained by both increased penetration and stacking. The online video market is moving towards maturity and penetration is already high in an international comparison. We also know that new services will launch in 2019 and 2020 and Mediavision expects a continued strong Nordic market growth. Consumers gradually increase their spending and it has become more and more apparent to them that the best and most attractive content is found among these services,” said Marie Nilsson, CEO of Mediavision.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: Marie Nilsson, Mediavision, Nordics Edited: 27 May 2019 14:37

Latest News

  • TVN Warner Bros. Discovery scores record Facebook and Instagram figures
  • Lithuania awards 5G licences
  • Turkey outlines satellite plans
  • New channel for Poland’s TVP
  • Türk Telekom partners with Korea Telecom

Watch Video

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

Amino supporting RDK & Android platforms – ANGA COM Roundup Video

Julian Clover speaks to Amino's Jonny McKee about the company's transition towards standards platforms to support the launch of OTT services. Recorded at ANGA COM in Cologne. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...