Virgin Media is to become the first UK TV platform to broadcast an event in 4K Ultra HD (UHD) with High Dynamic Range (HDR).
It’s to make available Eurosport’s coverage of Roland Garros tennis.
Virgin Media will utilise Hybrid Log Gamma (HLG) technology to broadcast all matches that feature on the renovated Phillipe Chatrier court in 4K UHD with HDR on its V6 set top box.
Viewers will need to press the red button on their remote control while viewing Eurosport 1 HD or Eurosport 2 HD.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “We are upping our game once more this summer by broadcasting one of the most prestigious tennis competitions in the highest picture quality currently available. Our customers will be able to get even closer to the action with HDR technology on our V6 box bringing the action right into the homes of our customers.”
Eurosport’s live 4K HDR coverage will be available on each day of the two-week long tournament on all matches that appear on Phillipe Chatrier court.