In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the WildBrain network. Bouthors reports to Jon Gisby, Managing Director of WildBrain.
Bouthors brings extensive knowledge and experience in kids’ content, digital and technology business strategy, corporate finance, and mergers and acquisitions (M&A). He most recently spent four years as Digital Strategy & Business Development Director at The Walt Disney Company, where he was responsible for identifying, developing and executing growth strategies for EMEA (Europe, Middle East and Africa).
Bouthors’ appointment further strengthens the senior leadership team at WildBrain, following the recently announced appointment of Rachel Taylor, as Commercial Director.
“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” said Gisby.
“His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both start-ups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”
“I am thrilled to be joining the WildBrain team to help write the company’s next chapter of development,” said Bouthors.
“This is a very exciting time for the media industry and WildBrain has done an amazing job at building creative and distribution expertise to thrive in a highly disrupted space. With such great brands, talent and agility, WildBrain has tremendous potential for innovation and growth, and I look forward to working with the team to bring content and experiences that kids around the world will love.”