The deal with the ATP and ATP Media, along with its coverage of all four Grand Slams, means fans in Sweden, Norway, Finland and Iceland watching on Eurosport’s platforms will be able to enjoy year-round tennis coverage.
Last October, Eurosport agreed a similar deal for rights to the men’s tour in the French market, which began in January. It also has a three-year agreement in place in Russia.
Laurent Prud’homme, SVP Rights Acquisitions & Syndication – Eurosport, said: “This new agreement with the ATP and ATP Media deepens our association with one of our key sport verticals and serves to highlight how Discovery powers people’s passions. Fans watching Eurosport in the Nordics will now be able to enjoy more than 40 weeks’ worth of tennis exclusively every season, strengthening Eurosport’s position as the go-to destination for all passionate fans of the sport.
The agreement between the ATP, ATP Media and Eurosport in the Nordics region includes nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season Nitto ATP Finals tournament as well as the Next Gen ATP Finals, cementing Eurosport’s position as the Home of Tennis in the region.