German media group ProSiebenSat.1 has acquired a 20% stake for a one-digit million euro amount in Holodeck VR, a German company developing advanced virtual reality (VR) applications.
The funds are designated to allow Holodeck to expand its open content platform and extend its network of locations offering the company’s one-stop solution.
Holodeck VR, a spin-off from the Fraunhofer Institute for Integrated Ciruits IIS, uses a technology allowing visitors to experience virtual reality in groups of up to 20 people and move around in an empty space of 10x20m naturally, all wearing VR goggles.
Owners & operators of a Holodeck can use this multi-user, scalable VR technology for different types of events, for example entertainment, birthday parties or corporate team building, for up to several thousands of guests per day. Holodeck VR is looking for partnerships with new location owners and operators aiming to convert their empty spaces into Holodecks for their visitors.
“We are thrilled that ProSiebenSat.1 believes in Holodeck VR and can help us scale in exciting areas,” said Jonathan Nowak Delgado, co-founder and managing director of Holodeck VR. “With this investment we’ll aim to become the VR touchpoint for the next generation by offering exciting new experiences that are simple, social, and fun. We are growing, so come and join the Holodeck VR team.”
Eun-Kyung Park, Chief Digital Officer Entertainment at ProSiebenSat.1, added: “Besides believing in the technology and Holodeck VR, this is also an investment in an exciting and innovative growth market. VR applications based on outstanding technology have the potential to excite the audience with totally new formats of interactive entertainment.”