German multiscreen software solutions provider 3 Screen Solutions (3SS) has been selected by German children’s channel Super RTL for the relaunch of its SVOD service Kividoo.
After an evaluative selection process, 3SS was chosen to design and deploy apps with customised user interfaces (UI) for viewing on Android smartphones and tablets, iPhone and iPad, Amazon Fire TV, Amazon Fire tablets, Apple TV, smart TVs and web.
The relaunched Kividoo apps are powered by 3Ready Kids, 3SS’ targeted front end and UI based on 3Ready Multiscreen which adds extra kid-centric features and options for enhanced parental control of the service targeting youngsters aged 2-13 years.
By choosing to deploy 3Ready Control Center, Super RTL is equipped with a customer experience management tool that provides real-time control over presentation of content, features and branding of all apps all from one location. This enables the broadcaster to easily and efficiently A/B test, adapt and improve their product based on subscriber feedback, according to 3SS, adding that the new apps have significantly improved navigation and usability for Kividoo’s approximately 30,000 subscribers.
3SS led a multi-vendor integration team, connecting 3Ready’s mediation layer with Kividoo’s back end and content management systems including CRM and payment platform. The project was optimised by the use of agile development principles including embracing SAFe (Scaled Agile Framework), the practical experience-based software development methodology.
The new improved Kividoo debuts in May 2019 with a staged rollout, progressively introducing new features for the service’s audiences in Germany, Austria and Switzerland.
