Redbox, the US destination site for new release movies and games, has selected You.i TV to develop and deliver an improved user experience on its Redbox On Demand service.
The new application that makes its debut on Roku is the first to be developed for Roku using the React Native development framework. Using React Native and You.i TV’s cross-platform SDK, Redbox can provide better viewing experiences for consumers by enabling faster access to new features, a more compelling user experience and more consistency across platforms.
“With Redbox On Demand, we want to make our great content available to as many viewers as possible on as many devices as possible,” said Lowell Bike, Director of Product Management, Redbox. “You.i TV’s technology makes it easier for Redbox to innovate. It enables us to provide the same great user experience from mobile to living room, regardless of where our viewers are watching, without the constraints of native development for every device.”
A subscription-free streaming service that offers thousands of movie and TV titles, Redbox On Demand has continued the company’s innovative approach to content distribution.
The combination of React Native’s open source, JavaScript application framework and the You.i TV SDK allows the Redbox development team to deploy on a wide variety of platforms using the same codebase that is powering the Roku app. The result is faster time to market, more efficient development and increased freedom to continuously evolve the Roku application to mirror the look and feel of Redbox On Demand apps on other platforms.
“As it has done so often throughout its history, Redbox is using product innovation to drive business results,” said Andrew Emmons, Chief Technology Officer at You.i TV. “Its first-ever use of React Native to power apps on Roku and countless other devices will help it create improved experiences that can reduce investment costs and drive viewership.”
The new Redbox On Demand for Roku can be visited by visiting the Roku channel store.
