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Netflix leads French SVOD market with 57.3% share

May 16, 2019 09.31 Europe/London By Robert Briel

Netflix is by far the most popular VOD service in France with a 57.3% of users report having watched a programme on the platform, an increase of 11.3%. Orange is runner-up, with only 19.1%(-2.6%), followed by MyTF1 VOD with 18.5% (+0.4%).

Watching on-demand is gaining popularity among French viewers: the number of people who said that they viewed at least one program ames part of a subscription video offer increased in March by 4.6% over one year to 18.4%, according to the CNC’s monthly barometer of video on demand. 11.6% of them consumed content for rent (-1.2 points) and 6.1% purchased content (-0.2%).

The French viewers seem to favour American fare: the Top 10 of the most viewed programmes are all originating from the US.

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Filed Under: Newsline, On Demand/VOD, Research Tagged With: France, Netflix Edited: 16 May 2019 09:34

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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