The integrated digital platform Motorsport Network has launched a localised service in Poland.
As a result, it is now present in 81 markets and in 16 language editions, attracting 43 million users a month.
Motorsport Network notes that 2018 new car registration growth in Poland outstripped that in Germany, the UK and France. Ecommerce adoption is also growing rapidly at around 23% year-on-year, exceeding neighbouring economies including Hungary, the Czech Republic and Slovakia.
Furthermore, 16% of the population in Poland pay for online news content, according to the Reuters Institute for Journalism, ranking it 7th among 35 European markets.
Commenting on the launch, James Allen, Motorsport Network’s president of global operations said: “Poland is a very exciting market. It’s long had fans with incredible passion for all manner of motorsport, but it is also a territory of increasing commercial opportunity, so it makes complete sense strategically to add this language edition to our global portfolio.”
Ryszard Turski, Motorsport.com’s Poland editor, added: “Domestically we are witnessing another boom in interest in motor racing. To have Robert Kubica back on the international stage and contributing to our new site is one of many attributes of what is a great new service to fans in Poland – we are the gateway to the amazing array of content and services that Motorsport Network can offer Polish motorsport fans.”
