The share of 4K TVs in Western Europe is greater than in any other part of the world.
Speaking at the DTG Summit, Paul Gray, Principal Analyst, Consumer Devices, IHS Markit said this was surprising because of the smaller screen sizes traditionally found in the market compared with the United States or Canada.
“Screen sizes in Western Europe are growing rapidly, so what we see now in Europe is what we see is the same as the US, “ Gray told delegates.
He explained the rise of the 4K set was being driven by the LCD panel industry and over-capacity in China. The falling prices meant that money was not going to be a problem.
The UK is also likely to be the country to adopt new TV products first.
However, once they have the sets the problem is likely to be content with only 14% actually having access.
