TV ad spend grew by 3% in the Baltic Republics in 2018.
Quoting data produced by Kantar, Baltic Times reports that it amounted to €113.2 million, or 37% of the overall Baltic ad budget.
Meanwhile, €60 million, or 20% of the total, was allocated to online. This was 4.2% more than the previous year.
Outdoor spend stood at €38.9 million (+11.9%), radio €33.2 million (+8.8%), newspapers €28.9 million (+9.5%) and magazines €18 million (-6.6%).
Total ad spend in the Baltics in 2018 amounted to €305.5 million, up 4% on the previous year.
It stood at €116 million (+4.3%) in Lithuania, €104.3 million (+3.1%) in Estonia and €85.2 million (+6%) in Latvia.