According to new research from Parks Associates, the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015.
The analyst’s IoT in the UK – Entertainment Products and Services report says the figure is at its highest among households that watch online video services.
“Subscription streaming services, also called OTT service subscriptions, have become incredibly popular in the UK over the past two years, with 52% of households subscribing to at least one,” said Brett Sappington, Senior Director, Research, Parks Associates. “Ofcom, the UK’s video regulator, announced in mid-2018 that OTT video service subscriptions have overtaken traditional pay-TV subscriptions, primarily due to the popularity of Now TV, Netflix, and Amazon.”
Currently, 24% of UK households subscribe to two or more services compared to 43% of US households in 2018.