The combined Swedish TV market is now worth SEK 25.3 billion a year, according to Mediavision.
The Stockholm-based consultancy says SVOD and AVOD continue to act as the main drivers – the other elements are pay-TV, advertising, distribution and the licence fee.
The Swedish TV market peaked in 2018, up from SEK 23.4 billion in 2017, representing an 8% increase.
“While the traditional pay TV market decreased slightly, the SVOD market continues to accelerate – acting as the main driving force. Looking ahead, Mediavision estimates SVOD revenues to surpass public service sometime during 2019,” Mediavision said in its April newsletter.
In addition to subscription video on demand, ad supported services including Viafree and TV4 Play are also performing strongly.
