Film 4+1, More 4+1 and Food Network are among the channels added to Player, taking the total number to over 100.
Existing subscribers will also be able to create a personalised TV line-up. They’ll be able to add up to four Entertainment Picks: Entertainment & Drama, Entertainment & Documentaries, Entertainment & Lifestyle and Entertainment & Sport Lite.
Each Pick includes Sky One, Sky Witness, Gold HD and Comedy Central HD and a selection of boxed sets. Customers can add one Pick to their bundle for £10 per month with each subsequent Pick costing £7 per month. Picks can be changed every month.
“Our new Personal Picks mean viewers can tune into the shows they love, picking and mixing the best channels around with the freedom and flexibility to change them every month,” said Lutz Schüler, chief operating officer, Virgin Media.
A dedicated Kids Pick is also available on Player for £5 per month and including 11 channels, such as Disney XD, Nickelodeon and the Cartoon Network.
Customers can also add a range of premium TV packs to their bundle such as Sky Sports, Sky Cinema HD and BT Sport, as well as subscribe to Netflix, Hayu and Starzplay.
A new top tier bundle, known as V.VIP, has also been added that includes broadband with average download speeds of 516Mbps, the fastest commercially available offer in the UK, two of Virgin TV’s latest V6 set-top boxes, more than 300 channels including Sky Sports HD, Sky Cinema HD and BT Sport in 4K Ultra HD, as well as inclusive anytime landline calls.