Discovery UK has reported its strongest ever first quarter, growing its audience 14% to 3.13%, including the acquisition of Scripps Networks Interactive.
Quest Red enjoyed its best ever quarter with its adult share up 19%. The channel also had its best week (week 7) and best month (February). Katie Price also continued to attract strong audiences in April with Katie Price: My Crazy Life averaging 191,000 and drawing record numbers to QuestOD.
Discovery Channel remains the number one pay-factual channel and grew its peak time adult share by 11% year-on-year. It also grew share of 16-34s by 14% year-on-year, driven by new episodes of core franchises Gold Rush and Wheeler Dealers which hit rating highs of 578,000 and 343,000 respectively.
DMAX has performed well in free-to-air since replacing Travel Channel in January, up 18% year-on-year. March was the best month in either channel’s history with DMAX averaging 0.34 adult share and seeing record ratings for Alaskan survivalist series Life Below Zero which hit 154,000.
TLC has also found a big fan base in digital – TLC UK YouTube celebrated a record-breaking quarter, hitting 327 million views (62% 18-34) ranking among the top-3 most viewed UK Entertainment Creators for the entirety of Q1. It also gained 23% new subscribers in the last quarter, taking total subscribers to 2.6 million.
