The system is designed to allow users to quickly find content online and on mobile devices, boosting viewer engagement.
ThinkAnalytics is able to personalise the recommendations using its AI and machine learning technologies and based on the subscriber’s previous viewing behaviour.
The recommendation engine helps subscribers discover content based on genres, language and even cast preferences based on his or her last visit to the platform.
Peter Docherty, CTO at ThinkAnalytics commented, “Tata Sky is using our enhanced metadata management solution and viewer behavior analysis to differentiate its OTT offering and demonstrate technology leadership in India. Not only do users now benefit from an experience tailored to their tastes, but we are helping Tata Sky’s business win with increased viewer engagement.”
Initially in English, the service has planned support for additional languages in the future.
Over 400 channels are available on the Tata Sky platform.
The deal was initially announced in June 2018.