Dutch music channel 192TV has launched a direct-to-consumer OTT service with the introduction of a Samsung smart TV app.
A subscription to 192TV’s service costs €6.99 per month. A cheaper annual subscription is available for €74.99. In time, the OTT service will be expanded to include online thematic channels that offer music from a specific period.
192TV has also simultaneously released a so-called WebApp to reach more viewers online. The new WebApp and the Samsung Smart TV app ensure that 192TV can be viewed nationwide in HD.
“It is a next step in the development of 192TV”, said 192TV director Bert van Breda.
“The possibilities for fans of the 60s, 70s and 80s in other ways to reach, are getting bigger and bigger with an increasingly beautiful service and offer. And soon we will also be available in the rest of Europe on more platforms and devices to experience. We are proud of the result.”
Traditional distribution on most distributors, including Ziggo and KPN, remains in SD for the time being.
192TV is the brainchild of Bert van Breda. His love for the music from the 60’s and 70’s has been a driving force for his record label BR Music since 1982. While assembling DVD’s for various record labels he came upon hundreds of old music clips in the archives of both Dutch as foreign tv stations. When DVD and CD sales started to decline, Bert decided to start a TV channel with these clips.
As a big fan of the former offshore radio station Radio Veronica, he wanted to recreate the look and feel from the pirate radio era and a chance meeting with Veronica radio producer Ad Bouman brought it al together. With Juul Geleick from Stichting Norderney, an institution who owns and manages any of the television rights for everything Radio Veronica, 192TV was born.
(The picture above shows Bert van Breda at the launch event of the 192TV app)
