Gross proceeds from annual fun run held to promote equity in the media and tech industries have passed $1 million, Elemental Technologies has confirmed.
The 4K 4Charity run held at NAB 2019 raised more than $68,000 for Girls Who Code, a US non-profit organisation that works to close the gender gap in technology and to change the image of what a programmer looks like.
The NAB run also broke previous records with more than 735 individuals registered.
Now in its fifth year, the 4km (2.49-mile) running and walking event is held worldwide at major industry events including the NAB Show, IBC Show, and the SMPTE Annual Technical Conference & Exhibition.
The next 4K 4Charity event will be held on September 14, 2019, during the IBC Show in Amsterdam. More details and contact information for potential sponsors are available here: https://4k4charity.com/ibc
Sponsors for the 4K 4Charity held at the 2019 NAB Show included Arc Publishing, Bitmovin, Brightcove, Dolby Laboratories, Eluvio, FEED, Irdeto, Leyard and Planar, Raz Public Relations, Sports Video Group, Verimatrix, Vidispine, Wall Street Communications, and Zappos.
