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Amazon reaches settlement in German series dispute

April 18, 2019 15.42 Europe/London By Jörn Krieger

Bavarian media authority BLM and Amazon Instant Video Germany have settled their dispute over alleged surreptitious advertising in an episode of the series Pastewka.

Both sides agreed on a new cut of the episode Das Lied von Hals und Nase (“The Song about Throat and Nose”) from the eighth season. It replaces the original version with immediate effect and can be watched on-demand on Amazon Prime Video.

Although both BLM and Amazon uphold their legal position, they welcome the constructive clarification of the matter. The administrative courts no longer have to clarify whether the advertising was surreptitious or not.

In January 2019, BLM prohibited the respective episode of the Pastewka series available on Amazon Prime Video on charges of violating German advertising rules. Amazon took legal action against the decision at the Administrative Court in Munich, which now won’t have to deal with the case.

The new edited version of the episode is approved by the media authority. The brand presentations and mentions can be justified by the plot and dramaturgy, according to BLM.

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Related

Filed Under: Newsline, On Demand/VOD, OTT, Platforms, Production, Regulation, Streaming, SVOD Tagged With: Amazon Instant Video Germany, Amazon Prime Video, BLM, Pastewka, surreptitious advertising Edited: 18 April 2019 15:44

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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