Outgoing UKTV chief executive Darren Childs has been confirmed as the new boss of Premiership Rugby.
Childs will replace Mark McCafferty, who will step down in June 2019, at the end of the current season.
“As the game evolves under new ownership, we are excited about the expertise and insight that Darren will bring from his experience leading fast-growing media businesses. The Board looks forward to working with Darren to further develop the Premiership Rugby brand, product, digital and media execution,” said Ian Ritchie, chairman, Premiership Rugby.
In February, Childs announced he would be leaving UKTV after eight years in the role. During that time he saw profits triple as the broadcaster that includes Dave, Home and Really among its brands ramped up its original production.
Said Childs: I have always admired the values Rugby demonstrates on the pitch and in the community and it will be a fantastic opportunity to work with the Clubs, and the Board to create even more fans of the sport. Premiership Rugby and European Professional Club Rugby are full of thrills and the future will certainly provide many more.”