Len Blavatnik’s DAZN Group is to merge its sports media group Perform with the US sports group STATS.
The deal has been made possible following an investment by Vista Equity Partners.
A strategic review of the company’s interests is believed to have taken place in recent months.
“The combination of STATS and Perform creates a powerful opportunity as the experience of sports for consumers continues to evolve. We look forward to working with the new business and with Vista, as we remain focused on fully maximizing DAZN’s potential,” said Blavatnik.
The combined company will work with Opta, RunningBall and Watch&Bet. Its intended to use AI to improve team performance and player evaluation.
