ThinkAnalytics has announced the return of Chris Tooke to its management team as senior vice president for new business sales, Europe and Asia.
Tooke is back at the content discovery company has 18 months in TV security and advertising toles. He will again focus on driving new business initiatives and partner relations in both Europe and Asia.
“The myriad opportunities opening up to help premium streaming services to boost engagement was one of the reasons for my return. These firms’ investments in premium content make personalized recommendations and content discovery a must have if they are to thrive in the long term,” said Tooke.
Tooke will look new and emerging streaming services offering live premium content where ThinkAnalytics’ platform can believes it can boost viewer engagement.
“Chris is a great asset to the company. He has a wealth of experience and is adept at helping to show customers how our world-leading platform can help operators increase engagement and loyalty across their customer base. Chris has the drive to further ensure that ThinkAnalytics continues to be the dominant worldwide force in content discovery and will help us to meet our ambitious growth targets by forging new industry partnerships and new customer wins throughout Europe and Asia,” added Eddie Young, Chairman, ThinkAnalytics.
The 15-year old company counts Cox Communications, Liberty Global, Rogers, Sky, Swisscom, Singtel, Vodafone, KPN and the BBC among its customers.
