Mediametrie’s The Global SVOD study reveals that 5.5 million French people aged four years and older use an SVOD service daily, i.e. 9% of the population.
According to the study SVOD has gained 2,1 million daily followers within one year, which means that the practice has increased by 61% from last year and has progressively become commonplace among French people.
“Today, nine out of 10 French people know at least one SVOD service. This high awareness is due to a multitude of factors including word of mouth, the multiplication of platforms and the strong communication around original or exclusive content,” said Marine Boulanger, manager of the Film and Entertainment department at Médiamétrie.
The average SVOD user is 34 years old and rather tech-savvy. In terms of screens, this person is better-equipped than the rest of the population. This person is also more likely to own a gaming console, an HDMI TV dongle or a smart television.
Certain profiles stand out. At the top of the list are new parents and singles: six out of 10 of them have used an SVOD service in the last 12 months. More generally, Millennials are avid users: one in two of them has used an SVOD service in 2018.
58% of SVOD users watch live TV every day or almost every day, in tune with the population average. The same is the case for half of SVOD users who listen to the radio, and two-thirds of them state that they read as much as before.
Although the television is the main screen used to access the SVOD platform, 75% of SVOD users also use another screen, including a computer, smartphone or tablet. Computers are used by more than one in two users (55%) and by almost three out of four Millennials (73%).
Almost six out of 10 SVOD users access their platform every day. They are very satisfied and award their service a mark of 8.3 out of 10. As a result, 96% of them wish to continue their subscription. 15% of them even plan to subscribe to a second platform.