Collard has been with Eleven Sports since 2016 and takes over from Anouk Mertens who was appointed as COO of the Eleven Sports Group in November.
Collard was previously Head of Business Development for Eleven Sports in Belgium and Luxembourg, playing an integral role in the success of the business by achieving commercial agreements with distributors, sponsors and partners while also securing the key sports rights.
He later combined this role with the position of Head of Acquisitions for the Eleven Sports Group, which he will continue going forward.
“Having worked with Guillaume in our Belgian team for almost three years, I am confident our business is in very capable hands. This will be a seamless transition and I look forward to continuing our close working relationship,” said Eleven Sports Group COO, Anouk Mertens.
“Guillaume has excellent knowledge of the local business and the market dynamics. As part of our team he has helped to establish Eleven Sports as a leading sports provider in the market.”
Guillaume Collard, Managing Director, Eleven Sports in Belgium and Luxembourg, added: “I am delighted to have the opportunity to continue the great work done with Anouk and the team to create a very successful business in Belgium and Luxembourg.
“We have a first-class team that is eager to keep improving and innovating our offer for fans all over the country. I am looking forward to working together to ensure we reinforce and grow our strong market position.”
Prior to joining Eleven Sports, Collard held various management positions at Proximus, including Head of Content Strategy.