Cheddar and Weather Group (parent company of The Weather Channel television network and streaming service Local Now) have announced a wide-ranging content exchange.
The Weather Group’s OTT streaming service Local Now is supplying daily meteorologist forecasts to Cheddar News, while Cheddar is continuing to provide daily business updates to Local Now.
Cheddar, through Cheddar News, is focused on general news, and through Cheddar Business, covers innovation and technology. Local Now delivers real-time, localised information about current events, weather, lifestyle, sports, business, and traffic to hundreds of markets across the US.
Cheddar Business will now air morning weather updates in its new Wake Up With Cheddar 7am ET program as well as select segments from The Weather Group’s Pattern brand. Pattern is a new platform that delivers mobile-first content directly to Twitter users in a new and innovative way at any day and any time including weather coverage, changing climate, weather science explainers and the coolest, most beautiful places on Earth as created by weather.
“The big national weather stories are of great importance and interest to our audience, and The Weather Channel has amazing coverage and visualizations, where they dive deep, literally, into the pertinent weather event to present a realistic viewpoint. That’s compelling content,” said Jon Steinberg, founder and CEO of Cheddar.
“As Cheddar has scaled, launching Cheddar News last year, and our new morning show Wake Up With Cheddar a couple weeks ago, it’s great to be able to turn to our friends at The Weather Channel to expand our partnership.”
“As one of the most trusted and loved TV news brands in America, it’s important for The Weather Channel to continue to super-serve our audience by finding new ways to deliver weather, news and information everywhere viewers consume content. Local Now’s expanded partnership with Cheddar is a great example of our commitment to the audience and a great way to extend our reach and impact,” said Tom O’Brien, president of The Weather Channel television network and Local Now.
