UK television audience researcher BARB has issued an invitation to tender for two of its main research contracts.
The two contracts up for tender are for the audience measurement panel and data publication, and survey design and methodology. They’ll begin in 2023 and initially run for six years.
BARB is also inviting tenders for a panel set-up recruitment contract, which will be specified in line with the winning bid for the audience measurement panel and data publication contract.
“We now deliver multiple-screen viewing figures through the Dovetail Fusion method,” explains BARB Chief Executive Justin Sampson. “Our focus on this landmark development meant we chose to go into extra time on contracts at the heart of our television audience measurement services. We can now plan further developments of our service across the next decade from a position of strength.”
Over the past decade, BARB has been devising techniques for it to report on the changing ways of viewing television, including the use of broadcaster video-on-demand (BVOD) services on tablets, PCs and smartphones; non-linear programmes on TV sets (including pre-broadcast and box set viewing) and dynamically-served advertising.
Going forward further developments could include subscription video-on-demand (SVOD) services; 5G mobile networks smart watches, augmented reality apps and virtual reality headsets.