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Deutsche TV-Platform launches initiative for metadata harmonisation

March 25, 2019 10.24 Europe/London By Jörn Krieger

German industry association Deutsche TV-Platform has launched an initiative to harmonise programme-accompanying metadata, aiming to ensure that users can easily find the desired content across different distribution platforms.

The smart media working group, headed by Jürgen Sewczyk, has defined a basic set of metadata for this purpose. It contains recommendations on how to prepare metadata – such as image formats, text lengths, cast, youth protection information – for the distribution of audio-visual content.

Ideally, the metadata then only has to be assembled once and can be deployed across all devices and user interfaces by all platform providers.

“After several unsuccessful attempts in the industry, Deutsche TV-Platform has now succeeded in laying the foundation for the harmonisation of metadata. The response from the entire media industry has been very positive, and we look forward to further discussions with media companies and platform operators in order to advance the project,” said Andre Prahl, chairman of Deutsche TV-Platform.

Metadata for controlling special functions such as backwards EPG (catch-up TV), instant restart and copyright protection will be addressed in a further development stage.

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Filed Under: Distribution, Newsline, Platforms Tagged With: Andre Prahl, Deutsche TV-Plattform, Jürgen Sewczyk, Metadata Edited: 25 March 2019 10:27

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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