The Czech national broadcaster FTV Prima plans to block some the features available by default to pay-TV operators in the coming months.
View back functionality should only be available for programmes that have broadcast rights settled for this purpose.
According to Rozhlas.cz, FTV Prima’s idea is that the pay-TV customers would not watch channels from operators’ list.
Instead, their set-top box would reach into FTV Prima’s database.
This would give the broadcaster control over what viewers are watching and potentially offer then in future such services as personalised advertising.