The deal was managed by SAWA Rights Management (SRM), a content provider and producer and new Insight TV channel distribution partner in the region. SRM offers a line-up of broadcast TV channels and third-party titles to platforms throughout the Middle East and North Africa. This is the first time that viewers in the region will have access to Insight TV’s full line up of authentic and topical content, 24/7.
Jawwy TV, a wholly owned OTT platform by Intigral Internatinal FZ LLC, provides subscribers with a wide range of entertainment from live TV and the latest on-demand premium content to digital sports. Subscribers will now be able to watch Insight HD TV via the Jawwy set-top box or the Jawwy TV app starting this April.
“We’re delighted to make this double whammy announcement,” says Graeme Stanley, COO, Insight TV.
“The launch of Insight TV in the MENA region and our new, non-exclusive distribution partnership with SRM will enable us to reach more viewers who are hungry for our adrenaline-fuelled content featuring action heroes, content creators, trending communities and inspirational topics.”
Ali Ajouz CEO of SRM adds, “Insight TV is an exciting prospect for viewers across the MENA region as its content is totally unique and compelling. We’re looking forward to working on future projects and making further announcements over the coming months.”