Discovery will launch Home & Garden TV (HGTV) in Germany on June 6, 2019.
The channel, which shows programmes on topics such as house buying, renovating and interior design, will be offered as an unencrypted free-to-air channel via satellite and on the main cable networks, reports German newspaper Süddeutsche Zeitung.
“We show how professionals are passionate about buying, renovating and beautifying houses,” Susanne Aigner-Drews, managing director of Discovery Deutschland, told the paper. “It is the genuine life, which we accompany with cameras.”
Initially, mainly US shows will be broadcast with German original productions planned in the second step.
After Eurosport, men’s channel DMAX and women’s channel TLC, HGTV will be Discovery’s fourth advertising-funded free-to-air TV channel in Germany.