It’s emerged that Netflix is testing a number of new pricepoints on UK consumers.
Currently, the streaming service has three tiers available, Basic, costing £5.99 per month, Standard at £7.99 and Premium for £9.99.
However, some would-be customers have begun to notice the headline rates vary according to which browser or device they use to sign in. Prices have varied by between £1 and £2.
It is not the first time that Netflix has tried out various pricing strategies before bringing in an across the board increase in a particular market.
In a statement, Netflix told Broadband TV News: “We are testing slightly different prices to better understand how members value Netflix. Not everyone will see this test and we may never roll out these specific prices beyond this test. Our goal is to ensure that Netflix is always great value for money.”
Earlier this month, Broadband TV News reported a price test was underway in Poland with reports of a similar scheme in Italy.
In January, Netflix introduced increases for its US subscribers with Basic, Standard and Premium plans all rising by between one and two dollars.