• Central & East Europe
  • Dutch Edition
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Panasonic first to deploy HbbTV Operator App

March 20, 2019 09.31 Europe/London By Robert Briel

Panasonic has announced the world’s first commercial deployment of the HbbTV Operator App (HbbTV OpApp), making access to premium and additional services possible without a set-top box.

The specification enables end users to access the full TV service bouquet (live and on-demand TV) of German TV platform HD+ on any 2019 Panasonic OLED UHD smart TV sold in Germany, without the need for any additional hardware or smartcard. In this case, consumers will navigate through the HD+ TV channels and interactive services through an HD+ branded user interface.

Panasonic announced the option of receiving German DTH satellite platform HD+ directly via the TV set last month. Samsung will also offer integrated access to HD+, the company said earlier this month.

“We are very happy about this launch which is the perfect illustration of what the OpApp was supposed to do: enable an operator-specific user experience on a TV set without the need for additional hardware,” says Vincent Grivet, Chair of the HbbTV Association. “The HbbTV OpApp offers platform operators a game-changing new way of reaching their customers. We are confident that many more broadcast platforms will realise how powerful this is and will soon also adopt this approach, leading more TV manufacturers to ship OpApp compliant TV sets.”

“As the leading company in the area of TV receiver technologies, Panasonic is convinced that the HbbTV OpApp will be an essential element of future devices. The direct implementation of HD+ in TV sets and the new HD+ comfort feature are quantum leaps forward in customer experience. Watching brilliant HD and UHD content gets more convenient and flexible than ever before. Hence, we are very happy to be the first manufacturer to bring the HbbTV OpApp into the homes of our customers in Germany,” says Kai Hillebrandt, Managing Director of Panasonic DACH and NL.

“The direct integration eliminates the entry barriers for the use of HD, UHD and non-linear offers like restart or 7-day-catch-up via TV in one go. We are playing in a whole new league now regarding convenience and simplicity,” says Alexander Sacher, VP Product & Solutions Development Media Platform SES and CTO HD+. “Our new offering is far more than just an additional option of receiving HD+. It might even stimulate the German TV market, high-definition television and the parallel use of linear and non-linear television.”

The HbbTV OpApp acts like a virtual set-top box inside the smart TV set, enabling platform operators to provide a branded, uniform user interface across different manufacturers. When switching the TV set on, it appears in the operator’s ‘look and feel’, ensuring a compelling user experience with the full range of services.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Editor's Choice, HbbTV, Newsline, Set-Top Boxes, Standards Tagged With: Garmany, Germany, HbbTV Operator App, HD+ Edited: March 21, 2019 12:34

Robert Briel

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Global ad spend set to grow
  • Amino and 24i revamps Youfone’s TV offering
  • New multiplex for Ukraine
  • Marc Antoine d’Halluin named group chief executive MBC Group
  • Joyn launches US series channel

Feature

White Paper: The Plume Adaptive WiFi™ Advantage

For consumers, Wi-Fi is the internet. They count on it to access and run their digital lives. Which means, for Internet Service Providers (ISPs), delivering flawless Wi-Fi is the critical foundation for building a successful smart home strategy and developing a wider services platform. Get it right and the rewards are abundant, get it wrong […]

Watch Video

Most Read

  • Quest launches On Demand player
    Quest launches On Demand player
  • 300 hours of Channel 5 content added to Sky box-sets
    300 hours of Channel 5 content added to Sky box-sets
  • Germans ready to pay up to €23/month for video streaming
    Germans ready to pay up to €23/month for video streaming
  • Backdoor for adult content on smart TVs
    Backdoor for adult content on smart TVs

About Us

Broadband TV News covers is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Broadband TV Nieuws
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2019 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK