US video technology company Kaltura and German multiscreen software solutions provider 3 Screen Solutions (3SS) have launched a new solution for targeted and personalised cloud TV services.
The solution brings together Kaltura’s cloud TV platform, with its machine-learning enabled targeted TV technology, with 3SS’ 3Ready front end including adaptable UI/UX. The result is a pre-integrated offering helping content owners, broadcasters and network operators to rapidly launch customised, branded IPTV and OTT multiscreen services with maximum monetisation potential, according to the partners.
Kaltura’s TV platform powers fully-fledged cloud TV services, including management of all service elements: business, data, experience and IP video. The platform also has tools that power, manage and analyse user engagement, including authentication, preferences, content discovery, purchases, entitlements, content consumption and campaign interaction processes, all of which Kaltura and 3SS have now integrated with 3Ready.
Kaltura’s system collects the user data which is processed using AI and machine-learning models to create a multi-dimensional segment association. Kaltura’s targeted TV system then recommends relevant content to each user segment, and also enables marketers to target specific user segments with in-experience promotions that leverage 3Ready’s UI. Such segments include likely user content interests, likelihood to purchase certain packages, engage in particular promotions or to churn.
“This partnership provides marketers with ground-breaking tools for targeted in-app campaigns and UI adaptability that help increase retention and monetisation,” said Dr Shay David, Kaltura co-founder, president and general manager, media and telecom. “The ability to deliver flexible data-enriched TV experiences tailored for each user has moved from dream to reality, and will redefine how people, and our industry, think of cloud TV.”
Kai-Christian Borchers, managing director of 3SS, added: “Through our partnership with Kaltura, we are taking the uncertainly out of launching new cloud TV services. With our joint offering, the game has changed; providers can start earning revenues faster, using trusted, world-class technology, and provide loyalty-enhancing personalised services to their valued subscribers.”
The new Kaltura-3SS solution will have its worldwide debut at NAB 2019, April 6-11, 2019 in Las Vegas with demos available on the Kaltura stand SU7110.