Speaking at a press event in Los Angeles on Monday, Hastings ruled out the possibility of Netflix participating in Apple’s new TV service, which is expected to offer original content and will likely resell access to other subscription services.
“Apple’s a great company,” he said, “We want people to watch our content on our service.”
He added while the company was aware of increased competition, the challenge was to “not get too distracted by them”.
“The key to us is to focus on our customers and how do we produce amazing stories for them. You can learn things by looking at competitors, but you don’t want to get focused on them,” he said.
On an event next Monday, Apple is expected to announce several content partners including CBS, Viacom. and Liongate’s Starz, but Netflix will not be part of them. HBO is also expected not to be offered on the new Apple TV service