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Reed Hastings: Netflix will not join Apple TV service

March 19, 2019 22.29 Europe/London By Robert Briel

Netflix will not make its TV shows and movies available through Apple’s upcoming video offering, Netflix CEO Reed Hastings said.

Speaking at a press event in Los Angeles on Monday, Hastings ruled out the possibility of Netflix participating in Apple’s new TV service, which is expected to offer original content and will likely resell access to other subscription services.

“Apple’s a great company,” he said, “We want people to watch our content on our service.”

He added while the company was aware of increased competition, the challenge was to “not get too distracted by them”.
“The key to us is to focus on our customers and how do we produce amazing stories for them. You can learn things by looking at competitors, but you don’t want to get focused on them,” he said.

On an event next Monday, Apple is expected to announce several content partners including CBS, Viacom. and Liongate’s Starz, but Netflix will not be part of them. HBO is also expected not to be offered on the new Apple TV service

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Filed Under: Newsline, OTT Tagged With: Apple TV, Netflix, Reed Hastings Edited: 20 March 2019 09:32

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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