Data insight firm Kantar is to move to a single brand, dropping other titles including Kantar Media, Kantar TNS, Kantar Worldpanel and a number of country-specific brands.
Commenting on the plan, Kantar CEO Eric Salama said: “This one change will make Kantar easier for clients to understand and work with. Removing barriers to co-creation and purposeful collaboration across our organisation will make it easier for Kantar to build platforms and offers globally that address our clients’ most pressing needs.”
Kantar has recently launched Kantar Marketplace, a new global on-demand research and insights store, while Kantar’s new Brand Guidance Systems intelligently integrate validated survey measures with social, search, sales, media, behavioural data to provide insights into brand or campaign performance.
