Dr Thomas Bellut, general director of German public broadcaster ZDF, calls for cross-linking the content of the various catch-up and on-demand services instead of attempting to set up a central OTT platform for all German TV broadcasters.
“An intelligent cross-linking of attractive content is the contemporary and feasible answer to usage habits on the net,” Bellut said at today’s ZDF board meeting in Mainz. “The aim is not to build elaborate catch-up portals, but to provide users with the best possible support in their search for content.”
An important aspect is feasibility, Bellut stresses. “It is not an offer of its own to be newly created, but a close linkage of the existing. This saves a lot of money, is open to the future and could be done relatively quickly if everyone approaches each other.”