German pay-TV broadcaster Sky Deutschland will convert its arts and cultural channel Sky Arts into a sole on-demand service as of April 3, 2019, at the same time closing down the linear channel.
“With Sky Arts, we are addressing all viewers interested in art and culture. The majority of them have already taken advantage of our broad offering via Sky Q and our streaming services,” said Dr Malte Probst, Senior Vice President Film & Entertainment Portfolio at Sky Deutschland.
“By concentrating the Sky Arts brand on streaming and on-demand services and integrating the ARTE app on Sky Q, we are responding to this behaviour and the wishes of our customers,” added Probst.
With the move, Sky Arts is returning to its roots: Sky Deutschland initially introduced the brand in Germany and Austria on its on-demand services in July 2015, before launching Sky Arts as a linear TV channel one year later.