The Opinium Research study for the manufacturer and distributor Netgem took the view of 2,000 UK adults. It also found that streaming services from the likes of Netflix and Amazon are now as popular as the traditional paid for packages from Sky, Virgin Media and BT TV.
Nearly six in 10 (56%) customers of Sky, Virgin or BT still stream additional content on at least a weekly basis – with this figure rising to 74% among those aged 18-34.
“The findings show the extent to which the dominance of the traditional pay-TV providers have been disrupted by cheaper ‘pick and play’ online services,” says Sylvain Thevenot, managing director, netgem.tv. “The advent of free & affordable, streaming services poses the question – why would anyone pay for expensive TV bundles which cater for one taste?”
According to the survey, more than half the Sky, Virgin or BT customers polled (62%), said their package was ‘only slightly’ or ‘not at all’ customised.
Only 1 in 10 (11%) have a package that is highly customised for their household viewing habits.
And a third (32%) of those surveyed with an account with Sky, Virgin Media or BT TV, believe that their paid-for TV package is poor or terrible value for money.