With 52% of all SVOD revenues in Europe, Netflix beats all other players, including HBO and Amazon, in total, dabbing more than half the total SVOD expenditure.
Over the past few years, online video services in Europe have experienced rapid growth, particularly those that follow the subscription revenue model. Global players such as Netflix, Amazon and HBO went direct-to-consumer, disrupting the previous long-term relationship between subscribers and multichannel operators.
Soon after Netflix began showing signs of success in North America and Western Europe, pan-European satellite operator Sky launched its own stand-alone online video service in the United Kingdom, combining on-demand content with live streaming TV networks in 2012. Others followed, such as Canal+ Group with Canalplay in France and Telecom Italia SpA with TIMVision in Italy.
Currently, five services accounted for 89% of the $6 billion in consumer spending attributed to subscription online video services.
In terms of active paid subscriptions, the top five services represented about 84% of the total market at the end of 2018.