STV has added international content providers, Flame Distribution and Jukin Media, to its video on demand service.
It’s the latest expansion to the STV Player, which this week also introduced a premium, commercial-free, element.
Jukin Media is owner/operator of multimedia entertainment brands FailArmy, The Pet Collective, and People Are Awesome.
“We’re committed to making our brands available everywhere there’s an active, enthusiastic audience consuming video content, and STV Player absolutely fits that description,” said Cameron Saless, Chief Growth Officer of Jukin Media.
Flame Distribution is an international distributor of factual, unscripted and documentary content representing more than 140 independent producers from around the world. Programmes which will air on STV Player include Recipes That Rock and Grand Tours of Scotland.
Thomas Gould, Flame’s VP sales – Middle East, Hungary & Turkey Worldwide Transport Sales & Digital Sales EMEA, said: “Flame is delighted to be working with STV. We feel that our titles will be a perfect match for their customers and will play a role in generating more customers for their service. We look forward to working with STV on more future deals!”
Richard Williams, STV’s Managing Director, Digital, said: “Flame and Jukin Media offer hugely popular programming and content, and we are delighted that, through these partnerships, we are able to further enhance our offering to STV viewers.”
STV already has third-party agreements with Eleven Sports, Hopster and Little Dot Studio to deliver increased choice across children’s, factual, drama, entertainment and sports programming.
Broadband TV Views: Broadcasters are increasingly looking beyond their own catalogues for their catch-up services. The trick will be to offer a distinctive portfolio that viewers recognise as an extension of the core brand.
