French Enensys Technologies has become a member of the HbbTV Association.
Enensys offers network operators products and solutions for the TV content distribution value chain, regardless of the technology used: DVB, ATSC3.0, ISDB, DAB, DTMB, 4G/5G. Enensys has already developed and deployed a regionalised advertising solution for DVB-T2 networks on a major European national network, and wants to strengthen its involvement as a provider of targeted content solutions.
“Our mission is to support the actors of the broadcast world to help them optimise and monetise the distribution of their content. Interactive services are a complementary way to enable this monetisation, in particular through targeted advertising. As HbbTV is the reference standard for interactive TV services, our membership in HbbTV will enable us to strengthen our means to achieve this ambition,” commented Régis Le Roux, CEO and founder of Enensys.
“The gradual introduction of broadcast advertising opportunities is a major challenge for our customers, which should enable them to combine the power of broadcast with the broadband’s ‘tailor-made’ capability. Enensys wants to offer its customers around the world an effective technical solution that will allow them to seize this opportunity.”
