• Central & East Europe
  • Features
  • Media Meet & Greet

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Sky launches Sky AdSmart in Germany

February 28, 2019 12.21 Europe/London By Jörn Krieger

German pay-TV broadcaster Sky Deutschland has recently introduced Sky’s addressable TV solution Sky AdSmart.

The solution enables advertisers to target Sky viewers with individual, profile-matching advertising.

Sky Deutschland’s marketing subsidiary Sky Media offers advertising customers numerous attributes (geo-structure, socio-demographic, psychographic, mobility, housing situation, interests) for the selection of target groups.

Predefined segments such as ‘Techies’, ‘Families’ or ‘Smart Shoppers’ are also available.

The real, factual data on the subscriber is enriched with data from marketing service provider Acxiom.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Channels, Editor's Choice, Marketing, Newsline, Top Story Tagged With: Acxiom, addressable TV, Sky AdSmart, Sky Deutschland, targeted advertising Edited: March 4, 2019 12:27

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • Amazon voices opposition to breakaway league
  • Major step in Spanish TV ad regulation
  • Rakuten TV launches 20 channels on Samsung TV Plus
  • KPN improves film offering with Pathé Thuis
  • EBRD to support Ukraine’s Datagroup

White Paper

Nordija White Paper Competition: Should we be afraid of giving away our data?

By Broadband TV News Correspondent

Machine learning and AI are some of the big buzz words these days. With these has come a need for getting as much data as possible, since the more data, the better use for it.

Most Read

  • Comment: Super League proposal puts pressure on TV rights model
    Comment: Super League proposal puts pressure on TV rights model
  • Rakuten TV launches 20 channels on Samsung TV Plus
    Rakuten TV launches 20 channels on Samsung TV Plus
  • Canal+ to launch premium DTH platform for Ethiopia
    Canal+ to launch premium DTH platform for Ethiopia
  • MTS to launch OTT service
    MTS to launch OTT service
  • BBC iPlayer’s record breaking start to 2021
    BBC iPlayer’s record breaking start to 2021

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in