The launch makes the world’s esports TV channel, as well as a significant VOD offering, available to iflix subscribers in 13 territories across Asia – including Indonesia, Thailand, Malaysia, the Philippines, Vietnam, Brunei, Sri Lanka, Myanmar, the Maldives, Cambodia, Bangladesh and Pakistan.
The Ginx Esports TV premium branded channel adds to iflix’s growing linear channel offering with live gameplay, documentaries, debates, news shows and the biggest esports tournaments across the globe, on iflixVIP, while on-demand content, including game reviews, guides and walkthroughs, and tournament recaps, are available to subscribers on both on iflixFree and iflixVIP.
Ginx Esports TV’s VP of Affiliate Sales, Sam Butler, said “We’re delighted to be increasing our reach in APAC as dramatically as this. iflix is the exactly the sort of innovative, young-skewing platform that provides a natural home for our esports content.”
Craig Galvin,iflix Head of Content, added, “iflix is proud to partner with Ginx Esports TV to offer subscribers across Asia direct access to premium esports entertainment on a premium branded channel, affirming the Company’s commitment to deliver the very best content to audiences across the region.”
The new launch sees Ginx Esports TV’s reach rise to nearly 70m homes worldwide. Ginx Esports TV is represented in the APAC region by ITV Choice, based in Hong Kong.