EIDR, or the Entertainment Identifier Registry, is a global unique identifier system for a broad array of audio visual objects, including motion pictures, television, and radio programmes. The identification system adds a globally unique identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips, and mash-ups.
Bitmax provides media management and distribution services for a variety of content owners, including Universal Music Group, Gravitas Ventures and other independent film and TV companies. Several distribution platform partners require EIDR identifiers to track and manage content offerings and usage reporting for all forms of content. Bitmax is making that an easier path for many of its content partners by instituting an automated workflow to support those objectives.
Jim Riley, Chief Revenue Officer, Bitmax, said: “We strive to make media management and delivery of content as seamless as possible for our clients. By building an automated EIDR lookup and registration workflow into our content management system, we are able to assist our clients and content partners more efficiently manage content provider assets.”