STV has launched the new STV Player+, an ad-free subscription video on demand service for Scots at home and abroad.
The direct to consumer offering represents the first time the broadcaster has entered the pay-TV market. Its timing follows Sunday night’s launch of the new BBC Scotland channel.
STV Player+ will provide access to all of programming in full HD, but without the ads.
It will feature STV’s own content as well as shows bought in from ITV South of the Border, including Britain’s Got Talent, I’m a Celebrity Cold Feet, Vera and Manhunt.
The new service will also allow subscribers to view STV content in Europe for the first time.
Richard Williams, STV’s Managing Director, Digital, said: “We are delighted to be able to enhance our offering to STV viewers. Subscription viewing is growing, and the STV Player+ offers our viewers even greater choice and flexibility in how they watch STV, ensuring that they can access their favourite STV shows however and whenever they want, whether at home or abroad.”
STV Player+ is available on iOS (Apple devices) for £3.99 per month after a seven-day free trial, and viewers can subscribe directly from their STV Player app or download it from the App Store. The service will be available on other platforms in due course.