The launch of El Farq, meaning ‘The Difference’ in Arabic follows a three-month test phase in the Kingdom. OSN says El Farq has already recorded a positive response from customers and impressive sales growth.
Bandar Al Mashhadi, Managing Director – Saudi Arabia, OSN, added: “El Farq is about absolute simplicity. It is total value for money, delivered just the way our customers in Saudi Arabia want. We want to make entertainment accessible for everyone, and we are confident that El Farq will further cement OSN’s position in the Saudi market as the leading provider of premium entertainment.”
The package includes Fox, HBO, Disney for a monthly SAR 159. Customers can also watch El Farq anytime, anywhere with OSN Play.
Steve MacDiarmid, Chief Commercial Officer, OSN, said: “As a customer-first organization, we carried out research into the entertainment preferences of Saudi families in order to bring this unique package, to customers here. Our research has helped us understand what really matters to customers in KSA, and OSN has brought all of those elements together in ‘El Farq’. Our test phase recorded growth in the subscriber base across all segments, particularly in the 25 to 44 age-group, which makes us confident that, as we roll out El Farq in Saudi Arabia, this product will resonate with customers and exceed their expectations.”
OSN has also simplified the payment process, allowing both cash and credit cards.