Viacom International Media Networks (VIMN) is to launch a new interactive quiz game show for the UK market on Facebook Watch.
MTV Stax will take advantage of Facebook Watch’s new game show functionality, which it developed as part of its own live trivia game show, Confetti, launched in the UK in November 2018.
Launching today, MTV Stax will be free-to-play. It will be broadcast three times a week for ten weeks. In each game, players must answer a series of ten pop culture focused questions for the chance to win a share of a big cash prize.
“We are always exploring new and innovative ways to engage and entertain our audiences, so we’re excited to be working with Facebook Watch as one of their first UK launch partners to develop MTV Stax.” Joanna Wells, Vice President, Digital Content, Youth and Entertainment commented: “We know that there’s a great appetite at the moment for live interactive quiz shows and our fans are tapped into popular culture, so this feels like a very natural fit for MTV.”
After following the MTV Stax page, people will receive a push notification to their mobile devices alerting them when a quiz is about to go live. The game show will also be promoted across MTV’s websites in the run up to launch and during its run.