Barbara Haase will become Chief Marketing Officer of Sky Deutschland, responsible for brand, marketing & communication and Sky Creative, in May 2019.
In this role, the 55-year-old will direct the overall strategy of the German pay-TV broadcaster’s marketing across all areas as well as the development of the brand strategy with all sub-brands. She will report directly to Marcello Maggioni, Chief Commercial Officer of Sky Deutschland.
Haase has around 27 years of marketing experience in various management positions. Most recently, she worked for TUI Group as Chief Creative Officer and Chief Marketing Officer, heading brand management and marketing activities in the German market.
