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Barbara Haase new head of marketing at Sky Deutschland

February 14, 2019 10.48 Europe/London By Jörn Krieger

Barbara Haase will become Chief Marketing Officer of Sky Deutschland, responsible for brand, marketing & communication and Sky Creative, in May 2019.

In this role, the 55-year-old will direct the overall strategy of the German pay-TV broadcaster’s marketing across all areas as well as the development of the brand strategy with all sub-brands. She will report directly to Marcello Maggioni, Chief Commercial Officer of Sky Deutschland.

Haase has around 27 years of marketing experience in various management positions. Most recently, she worked for TUI Group as Chief Creative Officer and Chief Marketing Officer, heading brand management and marketing activities in the German market.

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Filed Under: Newsline, People, Platforms Tagged With: Barbara Haase, Chief Marketing Officer, Marcello Maggioni, Sky Creative, Sky Deutschland Edited: February 14, 2019 11:03

Jörn Krieger

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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